Case Study for www.hipbaby.com

Since we switched to WebAlive, I have seen my business improve drastically in the following areas:

Costs:

Prior to using WebAlive – the costs were approx $30 US per month for use of a shopping cart tool and $30 CAD for hosting including email – so our costs have been reduced.  This does not include the investment in purchasing Front Page software, which we bought previously to build the site, which is around $300. We use the mals-com payment option and process our transactions manually through the credit card transaction service that we had previously.

Increase in Sales:

As far as the increase in sales – I would say that it is probably double now what it was – so a 50% increase in transactions dollars than it was in the previous year before getting WebAlive.  Of course our sales online are not huge…and amount to a very small percentage of our business however the increase even if it is as additional $ 1000 a month in sales is still worthwhile.

Usage and Functionality:

The statistical tool has allowed me to see that we were getting a lot of referral hits from a directory site for our area…and based on that I purchased some very inexpensive top spot advertising – resulting in 20 times as many referrals just from that directory. 

We are in the top ten if you search hip baby (which is a pretty common phrase these days) in any of the major search engines.

I have also found out some other useful info and been able to tweak the site to ensure that we are up there with goggle and yahoo not just for our name but for the brand names of some of the products that we carry.

I find the tool very easy to use and have experience very few problems – I would say that WebAlive Software is definitely easier to use than how we did the site previously…which was me building the site from scratch…

"I think WebAlive is perfect for anyone who does not want to spend a huge amount of money on a site or for someone who has more money to spend and wants customization…you can spend thousands of dollars up front for something complex and still at the end of the day not see much benefit from it.  I would say that WebAlive pays for itself within a very short period of time and I have done extensive research prior to switching to WebAlive and am very happy with the choice.  We are coming out ahead which is a necessity especially for companies such as ours who do not have much of a budget or manpower to deal with the web aspect of our business."

- Denise Coleman, Manager of Hip Baby Retail and Online Services