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SmartWeb Canada Gallery

Here you will find answers to commonly asked questions about our services.

General

A content management system (CMS) is the Collection of Procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following:

  • Allow for a large number of people to contribute to and share stored data
  • Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.)
  • Aid in easy storage and retrieval of data
  • Reduce repetitive duplicate input
  • Improve the ease of report writing
  • Improve communication between users

In a CMS, data can be defined as nearly anything: documents, movies, pictures, phone numbers, scientific data, and so forth. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation. Serving as a central repository, the CMS increases the version level of new updates to an already existing file. Version control is one of the primary advantages of a CMS.[/accordion_toggle][accordion_toggle title=”What is Google Apps?”]“Google Apps allows institutions to use their own domain name with the service and to customize the interface to reflect the branding of that institution. In this way, a college or university can offer the functionality of Google Apps in a package (and with a URL) that is familiar and comfortable to constituents.”

  • More information
  • What is Site Analytic Setup?

This product helps website owners understand how and where the website traffic is coming from Google is a tracking tool that can be added to just about your website. It gives the site owner the ability to view the following:

How visitors find their site (organic listings, PPC, links from other sites, etc…)

  • How long a visitor stays on the site
  • What pages a visitor click too
  • Track conversions and sales
  • The exit page (the page the visitor leaves from)
  • The total traffic volume for any given period

On the very basic side of this product,Google Analytic lets you monitor the traffic to your site and where it is coming from. This product alone is enough to improve the SEO structure of your web site and optimize any PPC advertising you are doing. It also leads to new advertising opportunities as you gain a better understanding of who you customers are and their online habits.Website Design

How much will my website design cost?

We will give you a quote based on your project and what you are looking to create. We also offer package deals.

Will we need to have a meeting in connection with the website design?

In the majority of cases a meeting isn’t necessary and most of our websites are generally completed with contact via email and telephone only. We place suggested website designs onto the Internet in a private place where only yourselves and us can view the content. We then liaise with you regularly to discuss the web designs in order that the website design and functionality is exactly as you wish.]The timescale of a website design project is often dictated by the client. If you have a deadline in mind we will endeavor to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images) to be sent to us by the client.
Website Marketing

What is more important, website design or SEO?

Both of these web tools are extremely important, and they should work together to help your website reach its optimal ROI. If you have a beautiful website, but it doesn’t get found online, then it’s not effective. If you have a website that gets found, but is visually unappealing, then it won’t be as useful as it could be. What you need to do is design a website that supports your SEO goals and vice versa to ensure that your website is attractive to visitors and helps you achieve your traffic targets.

How do I monitor my website statistics?

We insert the Google Analytics code on your web pages. It will track how many daily, weekly, monthly, yearly visitors you receive, where they are coming from and what keywords are being used to find your site in the search engines.

What is a SEO?”]Learn About Search Engine Optimization!

Search Engine Optimization most commonly known as SEO is the process of driving organic traffic (free traffic) to a company’s website through search engine results.

Why Should I Use SEO?

Most internet users use search engines to find information, products or services that they are looking for, in fact ’93 percent of users worldwide use search engines to find websites’ – Forrester Research.

Search engine optimization techniques allow you to be found among the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that this online marketing is producing.

SEO allows search engines to find your website easily, identifying the content available on the site and its relevancy to search engine users. Search engines aim to deliver the most relevant search results to their users, so they use a variety of techniques to assess website content to ensure that they are delivering the most relevant search results for their users.

Some SEO techniques that are assessed include:

  • Page Meta Tags
  • Page Content
  • Internal Links
  • Inbound Links

How Does SEO Work?

Search Engines have things called spiders, or bots that crawl the internet servers to find content on websites that it then stores in its index. Websites are then filtered according to the search engines algorithms which then store the information that fits its criteria. When a user is performing a search, the search engine will access this index to find the most relevant information it has for the user based on their search keyword or key terms and deliver it to them.

There are a variety of factors that are assessed by search engines to determine the relevancy of the content delivered to search engines users. These include:

Page Rank – Google page rank value base on website popularity, age and content
Website Links – This includes inbound and outbound links
Page Content – Meta Tags, alt tags and on page content

SEO Benefits

The process of performing SEO is lengthy but has great benefits for those that can achieve 1st page rankings in top search engine results such as Google or Yahoo for keywords or key terms that best define the contents of their site.

What is the Difference between SEM and SEO?

Search Engine Marketing commonly known as SEM is the process of driving search engine traffic through paid Pay Per Click (PPC) and unpaid methods, such as Search Engine Optimization. SEO is solely the process of driving traffic to a site through organic search engine results.
How do I Perform SEO on My Website?

SEO is an ongoing process that can take time and effort to master. A combination of SEO techniques will help your site to rank highly with search engines, ultimately driving more traffic to your website.

SmartWeb Canada provides a variety of SEO management solutions; these allow you to leave the hard stuff up to us… the professionals!

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