Conversion Rate Optimization

Convert Your Visitors To Customers

Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.  The CRO process also involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

A conversion rate is measured by the number of potential visitors performing the required action, whether the action is purchasing a product, filling out a form, or some other objective of the web page. For instance, if there are one hundred visitors to a selected web page via a pay-per-click ad, and one of those one hundred buys the product the website sells, then the rate of conversion for that specific ad is one percent. The larger the conversion rate of a web page means the more successful the website will be.

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