White Back-End Link
You may have heard the terms white, black, and grey hat SEO. In reference to search engine optimization white hat SEO techniques (legitimate and natural links) follow rules and guidelines implemented by search engines like Google. We veer away from black heat techniques such as keyword stuffing, and instead opt to target a human audience with high quality websites that include relevant content and media. These techniques allow for organic search results and serve to bring targeted and unique traffic to your websites.
Black hat techniques violate Google’s Webmaster Guidelines and are labelled as web spam.