But to fully realize these efforts, over and above a well-designed marketing logo for your firm and website, you’ll also need the right digital marketing tools. You’ll find quite a number to pick from which can often make it difficult to single out the best one. This gets even more complicated with new digital marketing tools being released on a regular basis.
Trends aside, the marketing tools you should rather focus on are those that encourage engagement, grow your business and make it easy to track your campaign progress in relation to consumer behavior. In short, they must be measurable so you avoid “shooting in the dark”.
We’ve decided to help you out by listing 10 digital marketing tools that’ll help you jumpstart your campaign.
1. Lead Pages
Before you even start looking for ways to reach your audience with your campaign, you actually need to generate quality content. Lead pages will help you formulate quality landing pages that’ll keep your visitors engaged. The tool offers a wide number of templates that allow you to create content in a fast and simple way.
Still on the subject of creating engaging content, you can’t discuss an effective marketing campaign without including search engine optimization. It’s one thing to churn out content but relevant keywords are necessary if you want your campaign message to be picked up by your target niche.
UberSuggest will provide you with a wide range of new keywords as well as long-tail phrases that you can use to optimize your content. Make sure it’s found when someone searches online about your industry.
Curating written quality content is just part of the equation when formulating an effective marketing campaign. Captivating pictures are non-negotiable if you want your content to appeal to your intended niche. Piktochart is the tool you need to achieve this. It’s the home of multiple templates you need for optimum visual content creation. Visuals generated via this tool can be used on various platforms, be it social media or blog posts.
4. Curve Ball Video Brochures
Still, pictures and prints aren’t enough to appeal to your niche. You may have to include catchy videos in your marketing campaigns. Remember, not everyone likes reading through thousands of words. So capture attention with what people love. Curve Ball Video Brochures provides you with numerous video brochures that you can use to engage your audience. The best part is that changing or editing these videos where necessary can even be done offline.
For any digital marketing campaign to be successful, it needs to reach the intended target audience. Ahrefs is the tool that’ll increase the number of visitors to your site, because it helps you better manage your content:
– It helps you beef up the quality of your content by identifying any weak spots
– It shows you which pages are getting the most traffic, so you know what works
– Ascertain how your campaigns fare in the face of your competitors
Let the knowledge empower you to make necessary adjustments on a continual basis.
Hubspot is the tool you need to gain traction during your marketing campaign. It offers a number of
free platforms that allow you to track the behavior of visitors on your site and convert leads into
If the goal of your marketing campaign is to increase awareness, then you might need to do a lot of email marketing. MailChimp is the tool to generate successful email campaigns. This won’t be just any email marketing campaign, because this resource allows you to target specific users through the use of personalized emails. This personal approach helps you not only increase the level of engagement but customer loyalty too.
Slack is the perfect digital tool to you use if you want to effectively communicate with your customers. What you’ll like about this tool is that it encourages communication from both your customers and co-workers too.
9. Google Analytics
As mentioned earlier, you can only know if your campaign is effective by measuring its outcomes. Google Analytics keeps you updated on the traffic coming to your website but also tracks the level of engagement. Best of all, it’s free.
10. ProProfs Survey Maker
A campaign is only as effective as the feedback you receive. ProProfs Survey Maker is the perfect tool to gather such feedback through the use of surveys. It allows you to conduct surveys in the form of polls, questionnaires and more. Collect information so you can make informed decisions.
Remember that your marketing campaign is only as effective as the digital tool you use. With that
said, which tool from our list are you keen to try out?
Michelle Richards loves to chew on words, graphic design and bubble gum. Her writing reflect all this combination – practical, aesthetical, and fun. She also likes to explore technical topics such as web development, and gadget reviews.